Brian Reed
VP Experience Design at CHG Healthcare
Brian Reed is a seasoned executive leader with over two decades of experience driving growth, innovation, and operational excellence at the intersection of digital product development, customer experience, and organizational strategy. He currently leads the Experience Design function at CHG Healthcare, uniting Journey Management, CX, Research & Design, and Work Management to make it easier for healthcare professionals to find the right assignments—and for healthcare facilities to meet critical staffing needs.
Prior to CHG, Brian held senior leadership roles at Nike, where he led global digital commerce and experience teams responsible for Nike.com and the Nike App. His work delivered more than $700M in incremental annual revenue, spearheading initiatives such as personalized app experiences and AI-powered search optimization. Brian also drove the digital transformation of Nike’s consumer platforms, transitioning to a microservices architecture and modern product management practices.
Earlier in his career, Brian led marketing and IT strategy for Timberline Lodge, helped shape Nike’s early digital marketing presence, and built a shared digital services organization at Burton Snowboards. Across every role, he’s brought a focus on building strong teams, driving measurable outcomes, and keeping the customer at the center.
Whether scaling product innovation at global brands or streamlining complex operations, Brian is always building great things.
Brian Reed
VP Experience Design at CHG Healthcare
Brian Reed is a seasoned executive leader with over two decades of experience driving growth, innovation, and operational excellence at the intersection of digital product development, customer experience, and organizational strategy. He currently leads the Experience Design function at CHG Healthcare, uniting Journey Management, CX, Research & Design, and Work Management to make it easier for healthcare professionals to find the right assignments—and for healthcare facilities to meet critical staffing needs.
Prior to CHG, Brian held senior leadership roles at Nike, where he led global digital commerce and experience teams responsible for Nike.com and the Nike App. His work delivered more than $700M in incremental annual revenue, spearheading initiatives such as personalized app experiences and AI-powered search optimization. Brian also drove the digital transformation of Nike’s consumer platforms, transitioning to a microservices architecture and modern product management practices.
Earlier in his career, Brian led marketing and IT strategy for Timberline Lodge, helped shape Nike’s early digital marketing presence, and built a shared digital services organization at Burton Snowboards. Across every role, he’s brought a focus on building strong teams, driving measurable outcomes, and keeping the customer at the center.
Whether scaling product innovation at global brands or streamlining complex operations, Brian is always building great things.
Sessions
Charting a course to strategic alignment
How do you turn journey maps into more than just pictures on a wall—and use them to drive alignment, prioritization, and impact across the business?
At CHG Healthcare, journey management is helping teams work smarter, not harder. In this candid case study, Dan Sullivan (Director of Journey Management) and Brian Reed (VP of Experience Design) share how their team brought product, marketing, and operational teams together around a shared view of the customer experience—and how that alignment translated into faster decisions, better focus, and measurable results.
You’ll get a behind-the-scenes look at how CHG built a fully immersive journey exhibit that inspired action at every level of the organization. From tackling service fragmentation to accelerating time-to-value for internal teams, they’ll share the early wins and hard lessons of embedding journey thinking into a fast-paced, high-stakes business.
This session is for anyone working to bridge insight and execution: whether you’re building new capability, looking to scale CX across departments, or trying to make the case for journey management in a business that’s already stretched thin. Expect practical advice, honest reflections, and a clear-eyed view of what it really takes to move from insight to impact.
Design leadership
Journeys & ecosystems