Most journey maps end up on a wall. Most CX programmes end up in a deck. Beyond the Map exists for the leaders who refuse to accept that — who are building organisations where insight drives decisions, where data meets empathy, and where customer-centricity is a practice, not a promise.
The second edition goes further. Sharper questions. Harder conversations. A community of enterprise leaders, practitioners, and thinkers who are done with inspiration and ready to build something that lasts.
Intimate by design. Provocative by nature. This is what comes after the map.
Data, AI, and measurement have never been more powerful, and yet the gap between what organisations know and how they act has never been wider.
This theme explores how to close it: connecting qualitative and quantitative signals, embedding AI where it genuinely changes decisions, and building the intelligence infrastructure that turns insight into something an organisation can actually use.
Everyone says they're customer-centric. Few have built the operating model to prove it. This theme confronts the real friction in journey management — between human insight and organisational reality, between the map on the wall and the experience in the world — and explores what it genuinely takes to close that gap at scale.
The case for experience work has been made. Now it has to be won. This theme is for leaders navigating the hard questions: how to demonstrate ROI to a CFO, how to build organisations that stay customer-centric under pressure, and how to make confident decisions about a future that refuses to hold still.
The lineup is forming — leading academics, bold practitioners, hands-on facilitators — each pulling a different thread on where journey management goes next. No single vision here. Expect honest conversations, live experiments, and ideas that collide before they resolve.
Connect context. Create clarity. Drive impact. That's the thread running through everything this year.
More speakers land every week as the picture takes shape. See you in London.
Confirm your place now — and stay close as it all unfolds.