Carol Tang
Futurology Manager at LEGO Group
Carol Tang is a design optimist and relentless problem-solver, fuelled by a global curiosity for human patterns and creative challenges. Her journey has spanned continents and industries, from nimble startups to global enterprises like IDEO and Google, sharpening her innovation skills with change-makers worldwide.
As a Futurology Manager in The LEGO Group’s Creative Play Lab, Carol transforms the global brand’s tomorrow by hacking innovation through play. She empowers grownups to explore possible futures with open-minds and strategic frameworks, significantly increasing the odds of crafting meaningful products and businesses for children. Rooted in Hong Kong’s vibrant culture, Carol is dedicated to designing experiences that bring positive change to life. Her expertise embodies a human-centred approach, ensuring innovation is resilient and truly connects with people.
Carol Tang
Futurology Manager at LEGO Group
Carol Tang is a design optimist and relentless problem-solver, fuelled by a global curiosity for human patterns and creative challenges. Her journey has spanned continents and industries, from nimble startups to global enterprises like IDEO and Google, sharpening her innovation skills with change-makers worldwide.
As a Futurology Manager in The LEGO Group’s Creative Play Lab, Carol transforms the global brand’s tomorrow by hacking innovation through play. She empowers grownups to explore possible futures with open-minds and strategic frameworks, significantly increasing the odds of crafting meaningful products and businesses for children. Rooted in Hong Kong’s vibrant culture, Carol is dedicated to designing experiences that bring positive change to life. Her expertise embodies a human-centred approach, ensuring innovation is resilient and truly connects with people.
Sessions
Future Screenshots: Designing possible sustainable futures
In this futures design workshop, you will be introduced to the Future Screenshots methodology and acquire new design tools to imagine both futures to prefer and to prevent, to map their potential, and to expose critical opportunities for design action. This methodology has been developed and used in various contexts: design management, urban development, public policy, and in the context of the Israeli/Palestinian co-resistance and co-liberation struggle.
For this workshop, we will use climate change as a case study. While climate models provide crucial signals, they do not provide a map for us to draft a path forward. Climate urgency and climate determinism too often sound alarmingly the same. The workshop addresses this gap by equipping participants with tools to explore alternative futures and uncover actionable opportunities. Yes, even in the climate context.
For who
The futures-enthusiasts, the methodology-curious, the climate anxious, and the design-for-change type.
Key takeaways
Broad collaborative perspective on (climate) futures worth promoting or preventing, key concepts in futures thinking, hands-on experience in rapid-futuring, introduction to the Future Screenshots methodology.
Futures & foresightApplying futures at the LEGO Group
In a world of constant disruption, future-fitting is essential for even the most solid business areas. At The LEGO Group, future-fitting is not just a strategic necessity, it’s part of how they build enduring value across generations. Learn from two leaders at LEGO how to innovate with both business reality and futures in mind. The speakers will showcase the way their team applies futurology in their franchise innovation, building resilient, relevant, and responsible business strategies alongside tangible play experience.
You will explore how The LEGO Group innovates with an audience-first approach. You’ll learn how they future-fit their play experiences in a changing world. The talk will also include practical examples of how to apply future and audience insights. Expect inspiration, grounded methods, and a generous look into how future-fit thinking meets creative execution inside a beloved global brand.
Futures & foresight