Christy is a service designer at PwC, working at the intersection of insight and strategy. With a background in copywriting, she brings clarity and narrative discipline to every stage of the design process. Her impact is grounded in making systems work better for people—and ideas that resonate across organisations.

Christy works across public and private sectors—from discovery through implementation—scaling experiences to unlock business value. This includes reimagining omnichannel retail for everyday shoppers, simplifying finance for the average planner, and delivering an award-winning, digital-first service for citizens (Performance Improvement in the Public Sector, 2025).

A design hybrid, Christy translates lived experience into actionable insight— grounded in the voices of customers, citizens, and patients—drawing from a Master of Research in Healthcare & Design.

Her work is guided by a simple mission: to make things work, open and last—in places where people expect the least but need it most.