Florian Vollmer
Director of Insights at Autodesk

Florian Vollmer has 20+ years of design leadership experience. He builds, grows, and leads teams that create transformative experiences using journey management and service design methodologies. Florian currently is a Director of Experience Insights at Autodesk, where he has stood up a global journey management practice, integrated with a multi-method research team. Leadership roles before that include NCR and InReality. Florian teaches Advanced Service Design and Journey Management at Georgia Institute of Technology’s School of Design.
He speaks at global design and experience conferences, and his publications include ‘Journeys: From design artifacts to invaluable experience management tools’ (DMI Academic, 2022), chapters on service design and co-creation methods in “This is Service Design Doing” (O’Reilley, 2018), among other publications. Florian is a founding member of the Journey Management Alliance
Florian Vollmer
Director of Insights at Autodesk
Florian Vollmer has 20+ years of design leadership experience. He builds, grows, and leads teams that create transformative experiences using journey management and service design methodologies. Florian currently is a Director of Experience Insights at Autodesk, where he has stood up a global journey management practice, integrated with a multi-method research team. Leadership roles before that include NCR and InReality. Florian teaches Advanced Service Design and Journey Management at Georgia Institute of Technology’s School of Design.
He speaks at global design and experience conferences, and his publications include ‘Journeys: From design artifacts to invaluable experience management tools’ (DMI Academic, 2022), chapters on service design and co-creation methods in “This is Service Design Doing” (O’Reilley, 2018), among other publications. Florian is a founding member of the Journey Management Alliance

Sessions
Journey management masterclass: How to get started from scratch
Marc Fonteiijn will host the session with insights from his own expereince of adopting Journey Management at Service Design Show and Community.
Jochem will share how closing the loop, and ensuring that product delivery and execution is important - Designing for Movement – How Journey Thinking Shapes Teams, Systems and Responsibility”
How can organizations stay coherent when everything is in motion – customers, teams, technologies? This talk explores how journey thinking creates clarity in complexity by aligning structures, systems and roles around real user movement. Instead of rigid models, we follow a practical approach: one that lets the journey lead, encourages cross-functional ownership, and balances experience, feasibility and business value. It’s a story of shifting from silos to flow – and from static structures to responsive responsibility.
Martin will discuss - Value of Journeys and working out how to ensuring performance and he will be joined by Aude Jacquemin from Lyreco.