Geert Christiaansen
Founder at Specto Consulting

Geert Christiaansen is a strategist operating at the intersection of technology, business, and design, with a passion for guiding organisations through innovation in an increasingly complex world. He blends systems thinking, creative leadership, and data-driven insights to help companies adapt and thrive amidst rapid technological and societal change.
Over 25 years at Philips, Geert played a pivotal role in driving strategic innovation across the organisation. He led a global innovation program and built strategic partnerships that bridged design, emerging technologies, and business transformation. As Studio Director at Philips Design, he managed and inspired 14 award-winning teams working across product design, user experience, customer experience, usability, data & AI, as well as strategic and service design. His leadership helped position design as a central driver of innovation and impact, delivering solutions that were not only technologically advanced but deeply human-centred.
Now, as the founder of Specto Consulting, Geert supports organisations in shaping their vision and strategy using AI-augmented tools and collaborative foresight methods. His work focuses on helping clients uncover new opportunities, make informed decisions, and build resilient futures. With experience in product management, marketing, and corporate strategy across Europe, Asia, and the US, he remains committed to creating meaningful innovations that balance people, planet, and profit. He brings a multidisciplinary approach that combines analytical rigour with creative exploration, empowering organisations to turn complexity into clarity and intent into action.
Geert Christiaansen
Founder at Specto Consulting
Geert Christiaansen is a strategist operating at the intersection of technology, business, and design, with a passion for guiding organisations through innovation in an increasingly complex world. He blends systems thinking, creative leadership, and data-driven insights to help companies adapt and thrive amidst rapid technological and societal change.
Over 25 years at Philips, Geert played a pivotal role in driving strategic innovation across the organisation. He led a global innovation program and built strategic partnerships that bridged design, emerging technologies, and business transformation. As Studio Director at Philips Design, he managed and inspired 14 award-winning teams working across product design, user experience, customer experience, usability, data & AI, as well as strategic and service design. His leadership helped position design as a central driver of innovation and impact, delivering solutions that were not only technologically advanced but deeply human-centred.
Now, as the founder of Specto Consulting, Geert supports organisations in shaping their vision and strategy using AI-augmented tools and collaborative foresight methods. His work focuses on helping clients uncover new opportunities, make informed decisions, and build resilient futures. With experience in product management, marketing, and corporate strategy across Europe, Asia, and the US, he remains committed to creating meaningful innovations that balance people, planet, and profit. He brings a multidisciplinary approach that combines analytical rigour with creative exploration, empowering organisations to turn complexity into clarity and intent into action.

Sessions
Navigating change: co-creating strategy, supported by AI
Making real progress in sustainable aviation calls for more than smart ideas. It requires a shared direction and coordinated action. In this hands-on workshop, we’ll explore how a clear, flexible strategy helps organisations make better choices, connect the dots, and keep moving. Using the case of KLM’s Sustainability, Strategy & Transformation team, we’ll look at how strategic focus supports the transition to a more sustainable aviation sector.
You’ll work alongside experts from KLM, The Ocean Cleanup, and Specto Consulting as we dive into the real work behind strategic change. In this interactive setting, we’ll apply a proven methodology for co-creating strategy that helps teams align, make better decisions, and stay focused. No abstract models, but a hands-on experience grounded in a real case. Our AI assistant CHIP will support both facilitators and participants by helping to structure the conversation without getting in the way.
For who
Design leaders who want to play a meaningful role in shaping business strategy, and who care about keeping both human and planet perspectives in sight. Ideal for those curious about how AI can support decision making in a way that enhances, rather than replaces, team dynamics.
Key takeaways
See why a clear and actionable strategy is essential for enabling environmental sustainability, both now and in the long run.
Discover how AI can support teams in strategic decision making, without taking over.
Experience a structured, flexible approach to co-creating strategy in a real-life case.