Lauren works with leading global brands to design emotionally intelligent experiences that move people and markets. As Chief Creative Officer at PwC, she blends imagination with innovation, creating moments that move hearts and keep customers coming back. She sits on the leadership team of Customer-Led Transformation, working alongside 300+ strategists, designers, technologists and researchers to build brands people can feel, solve problems in thoughtful ways, and grow businesses people want to return to

Her work moves from brand and creative strategy into digital product design, shaping customer experiences and driving growth – partnering with organisations such as Audi, Coca-Cola, Starling Bank, AMP, McDonald’s, Spotify, and Volvo. From building new digital banks to more recently, creating generative AI content engines, Lauren’s focus is always on emotional intelligence, behavioural insight and business impact.

Outside of client work, Lauren’s energy goes into shifting the systems that shape the industry. She believes creativity should challenge the defaults, question who gets heard, and expand the room for those who’ve been left out. That’s why she judges awards like D&AD, Creative Circle, the DMA and Effies UK, why she mentors through programmes including Megamentor, Mentor Black Business and Who’s Your Momma, and it’s why she co-chairs PwC’s Gender Balance Network. For her, inclusion is how norms shift, how cultures move, and how creativity keeps its power.