Mark Smith
Co-Founder at Institute for Journey Management (I4JM)
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology. Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.
He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013. By training Mark is a statistician, with a PhD from the early days of AI and distributed computing. However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.
Mark Smith
Co-Founder at Institute for Journey Management (I4JM)
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology. Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.
He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013. By training Mark is a statistician, with a PhD from the early days of AI and distributed computing. However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.
Sessions
Institute for Journey Management Introduction
Mark will present their personal journeys “beyond the map” that led them to found the new Institute for Journey Management. Over a decade of fierce rivalry, constantly battling for top-spot in the Journey Tech marketplace, that led to a collaboration to help foster the next generation of the industry. They will discuss the evidence for how Journey approaches can deliver huge value to businesses, and their vision for how the Institute will help guide business leaders and practitioners to achieve this value.
The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management.
Mark will conclude the presentation with a number of opportunities for the audience to get engaged with the institute on special terms thanks to the Beyond the Map conference.
Journeys & ecosystems