Roee Bigger
Service Designer and Lecturer at Bezalel Academy of Arts and Design
Roee Bigger is a service designer and innovation leader working at the intersection of design, cities, and complex challenges. He heads the Urgent Challenges Program at CIVIX, a Bloomberg Philanthropies funded initiative tackling cross municipality issues in Israel. Roee lectures in the Master’s Program at Bezalel Academy of Arts and Design, where he previously led the Design Management & Innovation track and founded BezalelX, the academy’s emerging technologies initiative. His work bridges public sector innovation, design education, and strategic design practice to drive systemic impact.
Roee Bigger
Service Designer and Lecturer at Bezalel Academy of Arts and Design
Roee Bigger is a service designer and innovation leader working at the intersection of design, cities, and complex challenges. He heads the Urgent Challenges Program at CIVIX, a Bloomberg Philanthropies funded initiative tackling cross municipality issues in Israel. Roee lectures in the Master’s Program at Bezalel Academy of Arts and Design, where he previously led the Design Management & Innovation track and founded BezalelX, the academy’s emerging technologies initiative. His work bridges public sector innovation, design education, and strategic design practice to drive systemic impact.
Sessions
Speculating Outcomes - measuring what hasn’t happened yet
In many organizations, service and CX design is still confined to fixing past problems. But what if teams could design for futures that haven’t happened yet?
In this session, the speakers will introduce speculative design as a practical methodology for connecting human-centered design with measurable strategic impact. Using generative AI, they will demonstrate how to build data-informed future scenarios and guide teams through a structured process that defines long-term outcomes, short-term outputs, and the metrics to track them.
You’ll see real-world cases of how speculative design equips organizations to anticipate change, align design with business goals, and maintain a strong creative identity while driving measurable value.
Attendees will leave with actionable tools to embed speculative design into both strategic planning and day-to-day operations—turning uncertainty into clarity and vision into outcomes.