Søren Lethin
Senior Design Manager at LEGO Group
Innovation Catalyst Søren Lethin has spent over 30 years at PLAY across LEGO innovation. His background in both marketing and design has played an instrumental role in leading numerous strategic projects and teams across different audiences and ecosystems. With his brave and inventive mindset and energetic passion for creative and imaginative play, spiced with an open, playful, and collaborative leadership style, Søren has been driving and inspiring design as well as go-to-market teams in both incremental and radical novelty challenges. His approach has always been to be curious about the world and relentless in being people-centred when creating ‘new play/business’ for the LEGO Group.
Lately he has united all his experience in a small agile ‘internal agency’ catalysing collaborative innovation for teams around the business by championing and facilitating positive change and future-proofing their innovation foundation and roadmap via user-centric and design thinking tools and opportunities. This work supports collaborative design thinking and transitions, helping teams to co-discover and co-ideate when designing product and service solutions.
Søren Lethin
Senior Design Manager at LEGO Group
Innovation Catalyst Søren Lethin has spent over 30 years at PLAY across LEGO innovation. His background in both marketing and design has played an instrumental role in leading numerous strategic projects and teams across different audiences and ecosystems. With his brave and inventive mindset and energetic passion for creative and imaginative play, spiced with an open, playful, and collaborative leadership style, Søren has been driving and inspiring design as well as go-to-market teams in both incremental and radical novelty challenges. His approach has always been to be curious about the world and relentless in being people-centred when creating ‘new play/business’ for the LEGO Group.
Lately he has united all his experience in a small agile ‘internal agency’ catalysing collaborative innovation for teams around the business by championing and facilitating positive change and future-proofing their innovation foundation and roadmap via user-centric and design thinking tools and opportunities. This work supports collaborative design thinking and transitions, helping teams to co-discover and co-ideate when designing product and service solutions.
Sessions
Future Screenshots: Designing possible sustainable futures
In this futures design workshop, you will be introduced to the Future Screenshots methodology and acquire new design tools to imagine both futures to prefer and to prevent, to map their potential, and to expose critical opportunities for design action. This methodology has been developed and used in various contexts: design management, urban development, public policy, and in the context of the Israeli/Palestinian co-resistance and co-liberation struggle.
For this workshop, we will use climate change as a case study. While climate models provide crucial signals, they do not provide a map for us to draft a path forward. Climate urgency and climate determinism too often sound alarmingly the same. The workshop addresses this gap by equipping participants with tools to explore alternative futures and uncover actionable opportunities. Yes, even in the climate context.
For who
The futures-enthusiasts, the methodology-curious, the climate anxious, and the design-for-change type.
Key takeaways
Broad collaborative perspective on (climate) futures worth promoting or preventing, key concepts in futures thinking, hands-on experience in rapid-futuring, introduction to the Future Screenshots methodology.
Futures & foresightApplying futures at the LEGO Group
In a world of constant disruption, future-fitting is essential for even the most solid business areas. At The LEGO Group, future-fitting is not just a strategic necessity, it’s part of how they build enduring value across generations. Learn from two leaders at LEGO how to innovate with both business reality and futures in mind. The speakers will showcase the way their team applies futurology in their franchise innovation, building resilient, relevant, and responsible business strategies alongside tangible play experience.
You will explore how The LEGO Group innovates with an audience-first approach. You’ll learn how they future-fit their play experiences in a changing world. The talk will also include practical examples of how to apply future and audience insights. Expect inspiration, grounded methods, and a generous look into how future-fit thinking meets creative execution inside a beloved global brand.
Futures & foresight