Scaling Context, Not Agents: Building a Practice to Outlast the Tools

Everyone is racing to prompt more out of AI. This talk argues the opposite: humans are the generative ones, and context, not agentic workflows, is the key to scaling a practice, a team, or a decision. At NCR Voyix, a journey management practice built on more than 5,000 customer, user, competitive, and market insights now reaches 80% of the retail product organization. But the real story isn't the repository size. It's what adoption actually looked like. When a product manager said seeing her team's insights connected in one place "felt like her birthday," it looked like proof we'd won. Months later, she'd stopped logging in to our tool, and what that really meant reshaped how we think about adoption. You'll leave with a way to find the thread that drives your own decisions, and a model for building context that keeps growing long after the tools around it change.