Aude Jacquemin is a customer experience leader with nearly two decades of experience shaping products and services that make life easier for users and deliver business results. At Lyreco Group, she drives global CX initiatives, helping the organization design smooth, impactful experiences that support adoption and loyalty across markets.

Her career spans leadership roles at Decathlon, Atecna, and consulting for companies like ADEO and Leroy Merlin, where she built and scaled UX teams, guided digital transformation, and championed design thinking as a driver of change. Passionate about bridging user needs with strategic goals, Aude brings a hands-on, business-oriented approach to creating experiences that last.