Stefan Wörnle
Senior Manager Global Customer Experience at MediaMarktSaturn Retail Group
As Senior Manager Customer Experience at MediaMarktSaturn, he drives omnichannel retail innovation across 11 international markets. His expertise spans customer experience design, customer journey management, service design, brand strategy, and sustainability. Currently, he focuses on leveraging AI for journey management, journey governance, and deriving actionable customer insights.
In May 2023, he led his team to win the Customer Centricity World Series Award in the Experience Design category—a testament to their commitment to creating emotionally resonant, data-driven customer experiences.
Prior to MediaMarktSaturn, he spent 10 years at Wunderman (WPP), a global digital agency, culminating in his role as Head of Strategic Planning. There, he developed next-generation customer engagement programs for leading brands including Saturn, Adidas, Marc O'Polo, and Microsoft. His focus centered on digital transformation, loyalty innovation, and omnichannel activation.
He holds a degree in Communications & Advertising Psychology from universities in Munich and Austin, Texas—a foundation that informs his approach to understanding consumer behavior and creating experiences that truly resonate.