Accelerating business impact with a Journey Operating System

What changes when journey management is embedded in a global AI portfolio—and what happens when it isn’t?

Drawing on her experience establishing journey operations across large enterprises, Grace de Athayde will compare three platforms at different stages of maturity: one where journey management is embedded, one operating without a formal journey management capability, and one embedding it from the start. She will show how journey context can become part of the due diligence conducted before AI solutions scale.

Attendees will leave with practical lessons for using journeys as shared, governed context to shape interventions and solutions that drive impact:

• Establishing Journey Owner roles: what worked and what didn’t
• Turning the journey management playbook into reusable AI skills: what works today and where it could go next
• Building a framework that scales: making shared, governed journey context available to AI through MCP (Model Context Protocol) when designing and delivering change

Later that day, attendees can join a workshop on building AI skills, hosted by Grace de Athayde and Khayyam Lasi, Autodesk.