Grace de Athayde

Grace de Athayde builds journey management operating models for complex, regulated organizations. At Pfizer's AI Accelerator she led the Journey Ops team that consolidated 200+ journeys into a governed ecosystem, co-authored the company's Journey Management Playbook, and integrated GenAI workflows that accelerated insight-to-action by over 90%. Previously Head of Digital Design at the LEGO Group, she brings 21 years of experience in product and service design leadership.