Beyond the pilot: From map to momentum in 90 days

Most organisations start journey management with a pilot. The pilot often succeeds. What comes after doesn't. In this talk, Katrine Ly (DAY21) and Amanda Vejle (IDA - The Danish Engineers' Association) share how they turned a 90-day sprint into a growing journey-driven way of working across the organisation. They'll share the key lessons from the sprint and show how new insights emerged and were used across teams, creating ownership, improvements and momentum – together with practical examples of how they have translated journey friction into business impact, showing the financial potential up front. The audience will leave with practical inspiration for creating momentum, engaging stakeholders and creating the conditions for journey management to become an integrated part of everyday work - instead of just another "successful" pilot.