Jenni Reijonen

Jenni is a passionate CX Evangelist dedicated to promoting customer centricity and design thinking. As part of the comprehensive business renewal of LocalTapiola Mutual Life Insurance Company, she is responsible for renewing the company's customer experience, including the related tools, models, and ways of working. She coordinates cross-functional CX initiatives and ensures that practical development projects are aligned with strategic goals while delivering tangible impact for both customers and the business.

With extensive experience in concept design and capability building, Jenni plays a key role in creating shared practices that enable customer-centric development at scale. She continuously seeks new ways to keep up the conversation with customers and has, for example, established a digital customer community for the LocalTapiola Group to bring customer insight closer to everyday decision-making. Known for her analytical and development-focused approach, she thrives in creative environments while navigating the demands of a highly regulated industry.

Currently, she is building JourneyOps capabilities at LocalTapiola while leading the group-level rollout of a journey management tool. She has established the networks and operating models needed for scaling and is actively expanding the use of journeys and the tool across the organisation, one project at a time.